The Sony A7S III has just had its official launch event date revealed, which tells us when we’ll get our first glimpse of the exciting full-frame camera. The teaser on Sony Alpha Universe , the official home of Sony cameras, shows that the camera will indeed be called the Sony A7S III and will be revealed on July 28 at 10am EDT / 3pm BST (or midnight AEST on July 29). https://www.techradar.com/news/sony-a7s-iii-launch-is-confirmed-heres-what-to-expect-from-the-canon-eos-r5-rival